ESPN has released its first video to begin its promotion of the 2010 World Cup which it’ll be broadcasting in the United States.
The video is targeted at the average American mainstream sports fan and explains how global the game is and destroys some of the typical criticisms about soccer such as the low scoring games, why the United States isn’t a soccer giant power, and other stereotypes.
Investment in Fiber for 2010
ESPN has been making a massive investment in Fiber for the 2010 Fifa Soccer World Cup for its on site coverage of the games. The global sports giant is expanding its private fiber-optic network to create the same level of connectivity with Johannesburg, South Africa, that it enjoys between its multiple U.S. studios.
According to Multichannel News, the programmer has already installed two-way fiber links between its Bristol, Conn., home base and its new L.A. Live facility in Los Angeles, as well as with ABC studios in New York and ESPNU/ESPN Regional TV in Charlotte, N.C. In 2010, it will use fiber to support two real-time video links from Johannesburg, one running to New York and the other to Los Angeles.
On Site World Cup Programming Studio
It is the first time ESPN will produce the entirety of its World Cup studio programming on-site. This will include Sports Center segments, nightly World Cup Live updates, and pre-, halftime and post-match shows, with additional studio programming and World Cup-branded segments.
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