Bafana Bafana Wines – no that is not a typo. Of course, Bafana Bafana Wins reads just as well and is just as smooth on the palate as the latest vintage from the Oranjerivier Wine Cellars, in Upington, in the Northern Cape.
Bafana Bafana Wines consists of five different wines bottled under the Bafana Bafana brand, making this range the only wine officially licensed by the South African Football Association (SAFA). The five wines are – white, red, rosé, sparkling white and sparkling rosé.
Bafana Bafana Wines is a Joint Venture
Bafana Bafana Wines is a joint venture between Oranjerivier Wine Cellars and AfriWines, who negotiated the official licensing rights with Slam, SAFA Legal & Management, SAFA’s Master Licensee.
According to Koos Visser, marketing manager for Oranjerivier Wine Cellars they are lovely, uncomplicated wines – fresh, fruity wines displaying true grape characteristics. “None of the harsh tannins that many consumers find offensive and that send them to the fridge looking for a beer.”
Lower Alcohol Content
According to Visser the wines are also made to a lower alcohol content so as to further promote Bafana Bafana wines’ commitment to responsible alcohol use.
“Quite frankly, Bafana Bafana Wines is writing the book on developing a new, dynamic, and lucrative sector of the local wine market. Stockists can be assured of extensive, focused, visible, and high-profile market support,” concludes Visser. Bafana Bafana Wines are priced from R25 to R35.
Local Black Market
Well, one can always welcome a new wine onto the market especially from the Northern Cape Region, and it was long overdue for a smart marketer to try to penetrate the local black market, which is not big on wine.
So, while I can see this Bafana Bafana wine having novelty value, and maybe appeal to supporters of the fairer sex, I still cannot see the boys in the pub or tavern watching a soccer match with long stemmed glasses in their hands and an ice bucket between them.
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